Jonathan Goldfarb

Business Development

Jonathan graduated with a Bachelors’ degree from Rollins College in 1992-1996, followed up by a Master of Liberal Arts Degree from Florida Atlantic University in 2001-2002. Along the way, Jonathan was a National Junior Tennis Champion, played and coached professionally, and created lifetime connections throughout the elite global tennis community. Jonathan has always had a passion to make the world a better place. Jonathan’s eclectic background consisted of studying the many qualities comprising happiness and unhappiness and the societal effects on both states of being. Besides being a speaker and writer about self-improvement and peace, Jonathan is a business consultant and connector in many sectors from Plad/ Seatop Homes to business development with Save My Play, the simplest, most affordable sports-performance camera solution on the market for improvement, livestreaming, and organic social media. 

The genesis of Jonathan’s non-profit Grassroots Change was established in 2007. Jonathan’s colleague Steve Leighton started the foundation under the name Gol Iluminado, which was a Goodwill Organization in support of the United Nations Office of Sport for Development and Peace. Created by former UN Secretary General Kofi Annan, this dynamic and powerful platform used sports as a mechanism to provide education and resources for families and children in need. Since peace and prosperity results from people helping themselves and the greater good, Grassroots Change is much bigger than any one person or organization.

Jonathan helped co-launch the non-profit Compete2give.org with Barbara and Mark Sacks who wanted to instill great values in their twin sons Jett and Stone. In turn their sons’ giving back to society gave back to them as their college resume reflected it. The whole concept of competing in a passion of your choice motivates people to give back to their community. The domino effect of Grassroots Change began with me and the Sacks parents inspiring their kids to inspire their friends to help society. Our Global Peace Initiative benefits oneself and society. We provide support and opportunity through our teachings and events/ alliances with other community leaders focused on the following and more: safety, shelter, health & wellness, financial security, diplomacy, innovation, leadership, and fun.